Ayurveda is a system of medicine.
It evolved in India several thousands of years ago, i.e., Atharva Veda mentions several diseases and their treatment. In
around 7th century AD, the ayurvedic treatment system was formally organised
and several classical books of this system were written. Today, the ayurvedic
treatment is practiced by many countrymen. Since, the ayurvedic medicines
required for common medical disorders such as cold, cough, stomach pain, etc.,
can be prepared from household edibles like turmeric, honey, clove, etc., this
system is extremely popular in India. However, the ayurvedic treatment can cure
the most complex diseases such as hepatitis through various herbs. Yoga Guru Baba
Ramdev also popularises the ayurvedic treatment by prescribing several easily
available or homemade ayurvedic medicines. The importance of ayurvedic
treatment had been emphasised even by allopaths such as late Sir Charles Pardey
Lukis (1857 – 22 October 1917), the inaugural editor of the Indian Journal of Medical Research and
the then Director-General of the Indian Medical Service. Once, speaking on
Ayurveda, he said, “We (allopaths) are just emerging from the slough of
empiricism. Personally, I would frankly say that if I were ill, I would prefer
to be treated by a good vaid (the
practitioner of the ayurvedic treatment) than a bad doctor.” [1]
The popularity of Ayurveda can be established by the fact that recently, the
Government of Kerala has appointed Tennis legend Steffi Graf as the Ayurveda
brand ambassador.[2]
Today, there are several small
and a few big companies like Dabur, Zandu, Baidyanath, Himalaya, Charak, Aimil,
Vicco, Jiva, etc., in India that manufacture ayurvedic medicines. The combined
revenue of these makes a huge sum since just Dabur group’s revenue was over `7800 crores by the
end of 2013–14. [3] In
addition, the government and private research institutes also promote establishment
of ayurvedic colleges and universities along with hospitals. Thus, at present
India is a hot destination for the ayurvedic treatment and successfully
facilitates medical tourism.
Jiva Ayurveda is an Indian
manufacturer of ayurvedic medicines. However, its mainstay is ayurvedic
treatment, which most of the other companies still don’t offer. Jiva, through
its network of Ayurveda clinics, offers treatment for the chronic diseases like
joint pain, stomach problems, diabetes, mental disorders, liver and skin
diseases and infertility. Jiva has a strong team of ayurvedic doctors and
consultants treating more than 5 million patients across the globe. Jiva is
also a pioneer in ayurvedic telemedicine. Through this service, the Jiva
doctors identify patient’s health needs and recommend herbal medicines and
products, which are delivered at the patient’s doorsteps. Jiva has manufactured
more than 300 ayurvedic products. [4]
In 1995, Dr Partap Chauhan
Ayurvedacharya, the founder of Jiva Ayurveda, started world’s first online ayurvedic
clinic named Ayurvedic.org. He also won United Nations’ “World Summit Award”
for his commendable effort in Teledoc project on rural medicine. In addition,
he has won several awards, writes health-related articles in various
newspapers, is a visiting facility in several universities and conducts TV
shows such as Eternal Health, Sanjeevani and Jivananda broadcasted on a number of channels such as Zee Jagran,
News 24, etc.
References
2. http://www.firstpost.com/sports/tennis-legend-steffi-graf-appointed-as-kerala-ayurvedas-brand-ambassador-2310288.html
3. http://yourstory.com/2015/08/indian-brands/
4. http://www.jiva.com/
3. http://yourstory.com/2015/08/indian-brands/
4. http://www.jiva.com/
Comments
Post a Comment