Skip to main content

GROWING IMPACT OF AYURVEDIC TREATMENT IN INDIA

Ayurveda is a system of medicine. It evolved in India several thousands of years ago, i.e., Atharva Veda mentions several diseases and their treatment. In around 7th century AD, the ayurvedic treatment system was formally organised and several classical books of this system were written. Today, the ayurvedic treatment is practiced by many countrymen. Since, the ayurvedic medicines required for common medical disorders such as cold, cough, stomach pain, etc., can be prepared from household edibles like turmeric, honey, clove, etc., this system is extremely popular in India. However, the ayurvedic treatment can cure the most complex diseases such as hepatitis through various herbs. Yoga Guru Baba Ramdev also popularises the ayurvedic treatment by prescribing several easily available or homemade ayurvedic medicines. The importance of ayurvedic treatment had been emphasised even by allopaths such as late Sir Charles Pardey Lukis (1857 – 22 October 1917), the inaugural editor of the Indian Journal of Medical Research and the then Director-General of the Indian Medical Service. Once, speaking on Ayurveda, he said, “We (allopaths) are just emerging from the slough of empiricism. Personally, I would frankly say that if I were ill, I would prefer to be treated by a good vaid (the practitioner of the ayurvedic treatment) than a bad doctor.” [1] The popularity of Ayurveda can be established by the fact that recently, the Government of Kerala has appointed Tennis legend Steffi Graf as the Ayurveda brand ambassador.[2]  

Today, there are several small and a few big companies like Dabur, Zandu, Baidyanath, Himalaya, Charak, Aimil, Vicco, Jiva, etc., in India that manufacture ayurvedic medicines. The combined revenue of these makes a huge sum since just Dabur group’s revenue was over `7800 crores by the end of 2013–14. [3] In addition, the government and private research institutes also promote establishment of ayurvedic colleges and universities along with hospitals. Thus, at present India is a hot destination for the ayurvedic treatment and successfully facilitates medical tourism.  

Jiva Ayurveda is an Indian manufacturer of ayurvedic medicines. However, its mainstay is ayurvedic treatment, which most of the other companies still don’t offer. Jiva, through its network of Ayurveda clinics, offers treatment for the chronic diseases like joint pain, stomach problems, diabetes, mental disorders, liver and skin diseases and infertility. Jiva has a strong team of ayurvedic doctors and consultants treating more than 5 million patients across the globe. Jiva is also a pioneer in ayurvedic telemedicine. Through this service, the Jiva doctors identify patient’s health needs and recommend herbal medicines and products, which are delivered at the patient’s doorsteps. Jiva has manufactured more than 300 ayurvedic products. [4]

In 1995, Dr Partap Chauhan Ayurvedacharya, the founder of Jiva Ayurveda, started world’s first online ayurvedic clinic named Ayurvedic.org. He also won United Nations’ “World Summit Award” for his commendable effort in Teledoc project on rural medicine. In addition, he has won several awards, writes health-related articles in various newspapers, is a visiting facility in several universities and conducts TV shows such as Eternal Health, Sanjeevani and Jivananda broadcasted on a number of channels such as Zee Jagran, News 24, etc.
        

References

Comments

Popular posts from this blog

50 ESSAY TOPICS FOR BEGINNERS

In the field of essay writing, as a beginner, it is essential to have ample confidence in your abilities. In addition, to sustain this confidence until you acquire good essay writing skills is extremely important. Therefore, to start with, it is advised that you pick up some easy essay topics and gradually start choosing some difficult ones.
Here is a list of 50 essay topics for the beginners. The topics range from very easy, to easy, to difficult ones. It is advised that you start from the very easy topics and gradually move towards the difficult essay topics. The word limit for these topics is 350—450 words. The list of essay topics for beginners is as follows:
My father/mother/brother/sister/grandfather/grandmotherMy petMy schoolMy favorite teacherMy city/town/villageMy new dressMy favorite dish (food item)My first train rideMy countryMy favorite sports activity/gameMy first day at new class/schoolMy best friendMy favorite bookMy favorite hero/heroine/role modelMy favorite festival…

Why people exercise

Exercise helps to keep body fit, flexible, toned-up and agile. A fit and agile body adds around five or more years to an average person’s life. If one exercises, all physiological systems like respiratory, nervous, skeleton, endocrine, blood circulation, etc., function perfectly well. A regular schedule of exercise keeps the metabolism in control, helps to burn extra calories, provides extra power when the body gets tired and thus works towards self-assurance and self-motivation. One hardly complains of stress and depression, which are two most common factors that cause various ailments and diseases, and lead to slow death, these days. Exercise results in a fit and happy being. In this regard, exercise can be defined as any physical activity that adds to the beauty of a person and thus keeps him or her disease-free.
The roots of physical activities can be traced back to the ancient times. Back then, our ancestors were hunters and gatherers. For their livelihood and protecting themselve…

A pair of comfits

A  pair  of  comfits  (the  doctor  sandals)  is  just  a  pair  of  comfits.  It  walks  its  wearer  out  in  comfort.  Sometimes,  the  reason  for  which  it’s  bought  makes  it  special;  it  becomes  a  pair  of  uncommon  comfits.  
Hence,  the  incident  of  Mr.  Kapoor.  He  remembered  how  he  felt  that  the  pain  in  his  knees  had  reduced  since  he  started  using  the  pair  of  comfits.  It  was  a  new  pair  gifted  to  him  by  his  beloved  wife  on  his  last  birthday. 
Initially,  he  was  hesitant  to  buy  any  birthday  gift.  He  thought  that  exchanging  birthday  gifts  is  a  practice  among  kids,  teens  and  youth.  He  had  crossed  forty;  he  shouldn’t  be  into  all  this.  In  addition,  he  wished  for  a  non-pompous,  silent  birthday  that  can  be  celebrated  best  with  the  family  and  good  food.  But  his  wife  pursued  him  to  buy  something  for  daily  use  on  his  birthday.  She  reasoned  that  she  would  go  and  buy  som…